KC Johnson

Rise of the Right & the 1980 Election

  • Daniel Williams, “The GOP’s Abortion Strategy: Why Pro-Choice Republicans Became Pro-Life in the 1970s,” Journal of Policy History (2011).
  • Robert Freedman, “The Religious Right and the Carter Administration,” The Historical Journal
  • Cary R. Covington, Kent Kroeger, Glenn Richardson and J. David Woodard, “Shaping a Candidate’s Image in the Press: Ronald Reagan and the 1980 Presidential Election,” Political Research Quarterly
  • The Economist remembers North Carolina senator Jesse Helms
  • The Economist, Jesse Helms as Senator No (page 1, 2)

1980 campaign map:

1978 Senate Elections, map:

  • Reagan campaign ad:Carter campaign ad:
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