KC Johnson

LBJ & Willard Wirtz, 5 Oct. 1964

In LBJ’s only recorded comments about the daisy ad—from early October with Willard Wirtz—he worried that the ad had gone too far.

President Johnson: Let’s be sure that we don’t get into something like we did on that spot thing, that we’re overdoing it.

Willard Wirtz: [Puzzled.] Overdoing the . . .

President Johnson: You remember the little girl pulling the petals out on the [TV] spot, and the bomb going up?

Wirtz: Yeah. Yeah.

President Johnson: Now, this Springfield [Illinois speech] has got some good facts about strontium-90 being reduced—

Wirtz: Yeah.

President Johnson: —and so forth, and I just don’t want them to think that I’m overdoing it.

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