KC Johnson

History 3442: The 1964 Election

  • Thomas Sugrue, “Crabgrass-Roots Politics: Race, Rights, and the Reaction Against Liberalism in the Urban North, 1940-1964,” Journal of American History
  • Rick Perlstein, “Thunder on the Right: The Roots of Conservative Victory in the 1960s,” OAH Magazine of History (2006)
  • Caldwell review, Before the Storm
  • Gerstle review, Before the Storm

LBJ negative ads:

Goldwater campaign commercial:

Ronald Reagan endorses Goldwater:

The outcome:

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