History 3442: The 1964 Election
- Thomas Sugrue, “Crabgrass-Roots Politics: Race, Rights, and the Reaction Against Liberalism in the Urban North, 1940-1964,” Journal of American History
- Rick Perlstein, “Thunder on the Right: The Roots of Conservative Victory in the 1960s,” OAH Magazine of History (2006)
- Caldwell review, Before the Storm
- Gerstle review, Before the Storm
LBJ negative ads:
Goldwater campaign commercial:
Ronald Reagan endorses Goldwater:
The outcome: 
KC Johnson 