KC Johnson

3442–Paper #1

1.) Compare and contrast the major TV advertisements from the 1960, 1964, and 1968 campaigns, as shown at Living Room Candidate:




How did the methods & messaging of the major parties change over time? Be sure to cite specific examples from the advertisements.

2.) Compare and contrast these three major speeches from key Democrats in the 1960s:

Kennedy inaugural address, 1961: http://www.jfklibrary.org/Research/Ready-Reference/JFK-Quotations/Inaugural-Address.aspx

LBJ Great Society speech, 1968: http://www.americanrhetoric.com/speeches/lbjthegreatsociety.htm

Hubert Humphrey acceptance speech, 1968: http://www.presidency.ucsb.edu/ws/index.php?pid=25964

Based on these documents, how did the basic tenets of liberalism change during the 1960s? Be sure to cite specific examples from the speeches.

Papers should be 5-7 pages, due by email on 11 November.

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